October 3, 2016

Favorite Emails: September 2016

A few days late, but I was busy finally reading the Harry Potter books this weekend, so don’t hold it against me. I wrapped up Chamber of Secrets yesterday and immediately started Prisoner of Azkaban. Don’t worry, I managed to put it down long enough to pick my favorite emails of September.

The Beat Weekly Digest

If you don’t know about PremiumBeat.com, you should definitely check it out. It’s a huge library of professional music for video licensing. My favorite part, though, is their blog. If you’re even remotely interested in video production, it’s a gold mine. Since I’m a secret video production nerd, it’s no surprise that I love their email newsletters.

the beat

Check out the Scope

On top of the beautiful newsletter design (which is nice and responsive), the content is always ace. While the articles are matched perfectly to their audience, my favorite part is actually the mix of content and product. PremiumBeat.com sells music, something they always put on display in the bottom of every email. Having a curated “Trending” list of tracks is, in my opinion, a brilliant move. It’s a fantastic fit for their audience and is (hopefully) driving some good business for them.

TABLE TR TD Pizza Builder

TABLE TR TD is the duo of Camille Palu and Miah Roberts. On top of client work, they send out some of the most ingenious email experiments around. My favorite of which happened to hit my inbox this past month.

pizza builder

Check out the Scope

I’ve never wanted to build a pizza in my inbox before, but after playing around with this email, it’d be my preferred method of ordering if anyone were to implement it (hint, hint, pizza shops).

This is an awesome example of interactive email with, surprisingly, little work involved from a coding standpoint. Using the checkbox hack, the email simply toggles background images on table cells. With a little styling and branding, this would be a killer promo email for .

Lars Müller Publishers

I’ve never bought anything from Lars Müller Publishers, but I sure do love their emails.

lars muller

Check out the Scope

All of their emails check off two of my favorite design boxes — they are largely text-based and they are responsive. But there are two additional things I really like about this specific campaign.

The first is the open book layout in the middle of the email. I sometimes wonder why more publishers don’t show books like this in their emails, usually sticking to the covers only. It’s a great way to show off the design and content of some interesting products.

The second is that damned camel GIF. I don’t even know why I like it so much, but it immediately put a smile on my face when I opened the email. And if you can put a smile on a subscriber’s face, you’re already winning the game.

45royale Newsletter

I’ve been trying to feature the 45royale newsletter for months, now. Unfortunately, Scope always bites the dust whenever I try to upload one of their campaigns. So, I finally hunted down one of their web links.

45royale

Check out the email

This is one of my favorite email designs. It’s clean, simple, readable, and beautiful. It’s also an interesting example of using list items in an email. Many designers shy away from using actual lists in their code because some email clients don’t render them correctly. But 45royale put them to good use in this roundup of links for a variety of folks.

Each newsletter is broken up into sections for designers, developers, creative business people, and geeks who love gadgets. Using images from one of the featured articles in each section is not only a fantastic way to break up those sections, it’s a great way to highlight the cool work from the included articles. Plus, they’re always really good about curating images that, while stylistically different from each other, always work well within the context of the email design.

Add in a responsive design, lots of live text, and a nice bulletproof button and you get a superb email newsletter. Go subscribe now.

Alright, back to Harry Potter and the Prisoner of Azkaban… see you next month!