I love this list of principles from the World Wide Web Foundation, but fear that it won’t be widely read or adopted. The current existential crisis of The Web is something I’ve been thinking about a lot lately, but I fear that it could be too late for principles like these to have any affect whatsoever. Hopefully I’m just being pessimistic.Check it out →
Latest Writing & Things of Interest
I just finished reading John Doerr’s Measure What Matters. It’s an inside look at the culture around objectives and key results, or OKRs, as they’re commonly called. For those that aren’t familiar, OKRs are a framework for setting goals and measuring progress towards those goals used by the likes of Intel, Google, and The Gates Foundation, as well as countless startups.
Although John Doerr’s book was geared towards using OKRs at the organizational level (and packed with lots of unnecessary fluff), I found the concept of OKRs both fascinating and appealing. Fascinating in that there’s a genuine cult that’s grown around the concept and anyone that uses OKRs seems to swear by them. Appealing in that they seem to provide a solution to two of the problems I’ve always had when setting goals:
- Goals tend to be too broad.
- Progress is hard to measure and grade.
OKRs effectively tackle both problems.
Objectives are less of a New Year’s resolution and more of a business goal (or personal goal in my case). They are tied to some sort of measurable outcome, and help narrow otherwise broadly defined goals. They can still be wildly ambitious, but should always be at least a little bit achievable. Instead of a goal of “get fit,” an objective would be “lose 20 pounds.” They should also have a deadline associated with them.
Key results are the tactical part of OKRs. They are the things you’re measuring and—when achieved—will spell certain success for your objective. If we’re running with the “lose 20 pounds” example above, some key results could be “eliminate sugar and fast food from diet” or “run for 20 minutes four times a week.” Key results are easy to track—even if they’re hard to do—and give you a clear, objective (pun intended) way to measure your progress.
This combination of defining better goals (objectives) and being able to reliably track progress (key results) have me convinced that OKRs are worth trying out. So I’m going to implement quarterly OKRs for myself for the next year to see how things go.
Part of the OKR strategy, though, is radical transparency. In an OKR-driven organization, everyone in the company is supposed to have access to their colleagues, bosses, and overall company’s OKRs so that everyone is held accountable.
Personal OKRs are a little trickier to be transparent about, though. Sure, I can tell my wife about them and put check-ins on my calendar to review them, but I want to be more transparent to a wider audience. Since I have a few thousand monthly readers of my blog and newsletter, I figured y’all would be the perfect people to share my OKRs with.
So, I’ve set up a section on my website to dump my OKRs. Each quarter, I’ll grade and review the previous quarter’s OKRs as well as define the next set. I plan on posting a retrospective at the end of the quarter here on my blog, and welcome any feedback, criticism, or encouragement from any of you along the way.
Although I’ve been exposed to OKRs before, using them at a personal level is new to me. I feel like my first set of objectives are poorly defined, but I’m hoping that they will get better as I get deeper into the process of using OKRs.
This is important and amazing to see. Google is a massive company—both in terms of employees and influence. Its products are amazing, but its culture and ethical practices are revealing themselves to be wildly lacking. It’s heartening to see so many employees take a stand in order to affect real change. If they succeed (and I don’t think they’ll stop until they do), then it could be the start of an amazing movement in the tech world. Change at Google could beget change at other tech companies, and that change is sorely needed.
See also their list of demands to leadership. It’s a good start. Let’s hope Sundar Pichai and his team respond as they should.Check it out →
A good reminder of what some of us have known for years. The best web design tool in existence is still the browser. Oliver Williams points out a lot of reasons as to why browsers are better than ever.Check it out →
One of my best friends, Kait Creamer, gave a talk a few weeks ago at Ignite Boulder on defining yourself, tackling one of the biggest creative challenges of her life, and what it means to be an artist (or anything else for that matter). It’s now up online and definitely worth the five minutes it’ll take out of your day.Check it out →