June 17, 2017

Professional Email Design v2

I’m calling it: Professional Email Design will see a major update this summer. Come August 15th, you’ll be able to get your hands on the second edition of my guidebook to HTML email design.

I’ve always thought of Professional Email Design as the ultimate reference book for developing HTML emails, but a lot has changed in the past two years since its release. New development techniques have emerged, along with new tricks to impress subscribers. It’s time to bring Professional Email Design up-to-date to help train the next generation of email designers.

Along with completely revised content from the first version, Professional Email Design v2 will feature completely new chapters and updates focusing on:

  • Accessibility in HTML emails
  • Different approaches to layout (mobile-first, hybrid/spongy, etc.)
  • Advanced targeting of email clients
  • CSS animations
  • Interactivity in email

Oh, and one more thing: Professional Email Design will move beyond just a simple PDF and be available with a series of video tutorials walking you through all of the topics in the book, making it even easier to get up-to-speed on modern email design and development.

Customers who have already bought a copy will get the updated book for free and will get a special discount on the videos. New customers will have the option to buy just the book or a package with the videos. I’m still working on pricing, but expect more information soon.