Jason Rodriguez

Writer, designer, web + email advocate.

Books & Courses

In August of 2013, I took the plunge into self-publishing my own writing. Since then, I’ve gone on to sell a few thousand copies of my two three books, helping people around the world improve their email marketing campaigns in the process.

You can find out more about all three using below.

The Better Email on Design

the better email book cover

The Better Email on Design is the ultimate guide to understanding HTML email design and development. It teaches you how to build robust, responsive, and interactive HTML email campaigns that your subscribers will devour. Both the book and videos dive into topics like email structure, typography and accessibility, using images, responsive design, and even adding animation and interactivity to your email campaigns.

If you want a handbook to quickly reference when you’re building your own emails, the 225-page PDF book will be your best friend. If you want your own, personal email development workshop, there are over 6 hours of step-by-step video tutorials available, too. Combined, they create the only email design and development course you’ll ever need.

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Modern HTML Email

Modern HTML Email is an introduction to modern email marketing practices. Over the course of four chapters, it guides you through the logistics of email marketing, including:

  • Understanding permissions
  • Spam laws and legal considerations
  • Designing email campaigns
  • Using content in email campaigns
  • Coding email templates
  • Responsive design techniques
  • Testing and iterating on campaigns

It’s been used by thousands of email marketers, from beginners to industry veterans, to bring their HTML email campaigns into the 21st century.

The second edition includes both updated chapters and completely new sections on email law, design techniques, coding methods, and more. The example template has been completely rewritten to reflect more up-to-date coding practices, making email development easier than ever before.

Here’s what one reader had to say about Modern HTML Email:

Your book gave valuable insight into the dark art of email design. Thank you for your hard work! It is my go-to reference.

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Professional Email Design

My second book, Professional Email Design, walks you through the components that make up modern email campaigns. Instead of walking through building a complete template, it dives into the elements that power those templates, including:

  • Useful HTML elements
  • How to use CSS in email campaigns
  • Using modular components
  • Typography in email
  • Using images in email
  • Making things responsive
  • Adding movement to email campaigns

It also goes over some of the most useful tools and techniques in the professional email designer’s toolbox, with recommendations for both to improve your email campaigns.

Here’s what one reader had to say about Professional Email Design:

What a lifesaver your book was. Here’s something that kept happening: I thought I already had many tricks and tactics down pat, but time and again as I kept reading I found myself SMH as you presented a more elegant, supported, and email client-friendly way to accomplish the same—or better! Bravo!

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