Writing

hands typing away

I write a lot.

Mostly about technology—both how it works and its impact on our world. Over the past few years, I’ve written a few hundred thousand words on HTML, CSS, the web, email marketing, design and development, and accessibility.

I’ve written for publications like A List Apart and CSS-Tricks and routinely publish on the Litmus blog. Over the course of three books, I’ve learned the ropes of self-publishing—and helped thousands of people around the world learn how to design and develop better, more effective HTML email campaigns.

Need a writer? Email me.

Books & Courses

In August of 2013, I took the plunge into self-publishing my own writing. Since then, I’ve gone on to sell a few thousand copies of my two three books, helping people around the world improve their email marketing campaigns in the process.

You can find out more about all three below.

The Better Email on Design

the better email cover

The Better Email on Design is the ultimate guide to understanding HTML email design and development. It teaches you how to build robust, responsive, and interactive HTML email campaigns that your subscribers will devour. Both the book and videos dive into topics like email structure, typography and accessibility, using images, responsive design, and even adding animation and interactivity to your email campaigns.

If you want a handbook to quickly reference when you’re building your own emails, the 225-page PDF book will be your best friend. If you want your own, personal email development workshop, there are over 6 hours of step-by-step video tutorials available, too. Combined, they create the most comprehensive course on email design and development available.

Learn HTML Email Design & Development

Get the 225-page book and over 6 hours of video tutorials that teach you everything you need to know about modern, responsive, and interactive HTML email design.

Start Learning Now →

Modern HTML Email

Modern HTML Email is an introduction to modern email marketing practices. Over the course of four chapters, it guides you through the logistics of email marketing, including:

  • Understanding permissions
  • Spam laws and legal considerations
  • Designing email campaigns
  • Using content in email campaigns
  • Coding email templates
  • Responsive design techniques
  • Testing and iterating on campaigns

It’s been used by thousands of email marketers, from beginners to industry veterans, to bring their HTML email campaigns into the 21st century.

The second edition includes both updated chapters and completely new sections on email law, design techniques, coding methods, and more. The example template has been completely rewritten to reflect more up-to-date coding practices, making email development easier than ever before.

Here’s what one reader had to say about Modern HTML Email:

Your book gave valuable insight into the dark art of email design. Thank you for your hard work! It is my go-to reference.

Learn more

Professional Email Design

My second book, Professional Email Design, walks you through the components that make up modern email campaigns. Instead of walking through building a complete template, it dives into the elements that power those templates, including:

  • Useful HTML elements
  • How to use CSS in email campaigns
  • Using modular components
  • Typography in email
  • Using images in email
  • Making things responsive
  • Adding movement to email campaigns

It also goes over some of the most useful tools and techniques in the professional email designer’s toolbox, with recommendations for both to improve your email campaigns.

Here’s what one reader had to say about Professional Email Design:

What a lifesaver your book was. Here’s something that kept happening: I thought I already had many tricks and tactics down pat, but time and again as I kept reading I found myself SMH as you presented a more elegant, supported, and email client-friendly way to accomplish the same—or better! Bravo!

Learn more

Writing From Other Places

The easiest way to keep your web apps accessible
LogRocket Blog

What every developer needs to know about HTML email
LogRocket Blog

The Ultimate Guide to Background Images in Email
Litmus Blog

The JavaScript Learning Landscape in 2018
CSS-Tricks

HTML Email and Accessibility
CSS-Tricks

The Coming Revolution in Email Design
A List Apart

Can email be responsive?
A List Apart

Understanding Mobile Email Approaches
Litmus Blog

A Guide to Animated GIFs in Email
Litmus Blog

Mobile Email is Here to Stay. What comes next?
Litmus Blog

Email as an Open Book
Litmus Blog

Interviews and Guest Posts

Emailing2020 Conference Interview
ACOMWARE

WP-Tonic Show Podcast Interview
WP-Tonic Show

How We Work: Product Management at Litmus
CloudApp Blog

What Product People Need To Know About Email
Really Good Emails

Designing an Effective and Beautiful Email Newsletter
Desk.pm Blog

Riddle Me This, Marketers’ Top Questions Answered
Target Marketing Magazine

How Marketers Stay Productive
Brightpod Blog

5 Top Email Designers Share the Tools They Can’t Live Without
Campaign Monitor Blog